Same thing, different words

Custom JavaScriptNaming

Facebook

Free & Pro (identical)

Custom CSS The Custom CSS field has been deprecated. Your CSS has been moved into the native WordPress Custom CSS field instead. This is located here at Appearance → Customize → Additional CSS.
Custom JS This setting is deprecated. Copy your code out. See moving custom JavaScript out of our plugins.
Instagram

Free (Lite)

Custom CSS CSS added to every feed page.
Custom JS JavaScript added to every feed page.

Pro

Custom CSS CSS added to every feed page.
Custom JS JavaScript added to every feed page.
One-click install WPCode and migrate your snippets
X (Twitter)

Free & Pro (identical)

Custom CSS CSS added to every feed page.
Custom JS JavaScript added to every feed page.
YouTube

Free & Pro (identical)

Custom CSS CSS added to every page with a feed.
Custom JavaScript JavaScript added to every page with a feed.
Social Wall

Single edition

Custom CSS CSS added to every page with a wall.
Custom Javascript JavaScript added to every page with a wall.
TikTok, Reviews
No custom code boxes; TikTok's Code Snippets tab points to WPCode instead 
Facebook

Free & Pro (identical) · Advanced → Deprecated

Custom CSS CSS added to every feed page. For new styles, use WPCode snippets under Customization → Code.
Custom JS JavaScript added to every feed page. For new code, use WPCode snippets under Customization → Code.
Custom code now lives in WPCode snippets. Install WPCode
Instagram

Free & Pro (identical) · Advanced → Deprecated

Custom CSS CSS added to every feed page. For new styles, use WPCode snippets under Customization → Code.
Custom JS JavaScript added to every feed page. For new code, use WPCode snippets under Customization → Code.
Custom code now lives in WPCode snippets. Install WPCode
X (Twitter)

Free & Pro (identical) · Advanced → Deprecated

Custom CSS CSS added to every feed page. For new styles, use WPCode snippets under Customization → Code.
Custom JS JavaScript added to every feed page. For new code, use WPCode snippets under Customization → Code.
Custom code now lives in WPCode snippets. Install WPCode
YouTube

Free & Pro (identical) · Advanced → Deprecated

Custom CSS CSS added to every feed page. For new styles, use WPCode snippets under Customization → Code.
Custom JS JavaScript added to every feed page. For new code, use WPCode snippets under Customization → Code.
Custom code now lives in WPCode snippets. Install WPCode
Social Wall

Single edition · Advanced → Deprecated

Custom CSS CSS added to every page with a wall. For new styles, use WPCode snippets under Customization → Code.
Custom JS JavaScript added to every page with a wall. For new code, use WPCode snippets under Customization → Code.
Custom code now lives in WPCode snippets. Install WPCode
TikTok, Reviews
Nothing to deprecate: these plugins never shipped the boxes

Gated differently

Background cachingGating

Facebook

Free (Lite)

Cache duration (page loads) Feeds refresh when the page loads once the cache is older than this. Every
Update feeds asynchronously in the background with Facebook Feed Pro

Pro

Background update schedule Updates feeds with a background task on this schedule. Next check at 1:00 am today at
X (Twitter)

Free

Feed updates Due to Twitter API changes, we have to limit feed updates to once a week. One feed, no schedule to set.

Pro

Caching schedule How often feeds check X for new tweets in the background. at
Cache credits Due to new Twitter API, we can no longer support unlimited fetching of Tweets. You're now limited to 15 fetches per day. 9 cache credits remainingResets 12:00 am
Instagram

Free & Pro (identical)

Caching schedule How often feeds check Instagram for new posts in the background. Next check at 1:00 pm today at
YouTube

Free & Pro (identical)

Caching schedule How often feeds check YouTube for new videos in the background. Next check at 2:00 pm today at
Social Wall

Single edition

Check for new posts How often walls check for new posts in the background. Changing this resets the check schedule.
TikTok

Free (Lite)

Update frequency How often feeds collect new TikTok videos. Set by your plan (no schedule to configure). New TikTok posts collected daily
Check for TikToks more often Pro plans collect new posts twice daily.

Pro

Update frequency How often feeds collect new TikTok videos. Set by your plan (no schedule to configure). New TikTok posts collected twice daily
Reviews

All plans (fixed)

Refresh schedule Reviews refresh on a fixed schedule, twice daily for external sources on an Elite plan. There's nothing to configure. New Reviews collected daily.
ConvergedThis variation now ships in the seven plugin prototypes. The shared label is Check for new posts, the next run is a green status line, and upgrades live in the strip under the card. The section is Feed updates rather than Caching (Review updates in Reviews, where the object differs), and Clear all caches became Refresh feeds now.
Facebook

Free (Lite)

Check for new posts The feed refreshes on user visit if it is older than this. Every
Check for new posts in the background with Facebook Feed Pro

Pro

Check for new posts Runs in the background on this schedule. Next check at 1:00 am today at
X (Twitter)

Free

Check for new posts X API limits how often free feeds can update. Next check at 2:00 am Thursday Every 3 days
Check for new posts more often with Twitter Feed Pro

Pro

Check for new posts How often feeds check X for new tweets in the background. at
Daily updates X API pricing limits how many updates your license includes each day. 6 of 15 usedResets 12:00 am
Instagram

Free & Pro (identical)

Check for new posts How often feeds check Instagram for new posts in the background. Next check at 1:00 pm today at
YouTube

Free & Pro (identical)

Check for new posts How often feeds check YouTube for new videos in the background. Next check at 2:00 pm today at
Social Wall

Single edition

Check for new posts How often walls check for new posts in the background. Changing this resets the check schedule.
TikTok

Free (Lite)

Check for new posts Next check at 2:00 am today Daily
Check for new TikToks twice daily with Pro

Pro

Check for new posts Next check at 2:00 pm today Twice daily
Reviews

All plans (fixed)

Check for new reviews Next check at 2:00 am today Daily
Check external review sources twice daily with Elite

Gated differently

Image optimizationGating

Facebook

Free (Lite)

Optimize Images This will create multiple local copies of images in different sizes. The plugin then displays the smallest version based on the size of the feed.
Optimize images with Facebook Feed Pro

Pro

Optimize Images This will create multiple local copies of images in different sizes. The plugin then displays the smallest version based on the size of the feed.
X (Twitter)

Free

Optimize Images Stores local copies of images in several sizes so feeds load the smallest one that fits.
Optimize images with Twitter Feed Pro

Pro

Optimize Images Stores local copies of images in several sizes so feeds load the smallest one that fits.
Instagram

Free & Pro (identical)

Image Optimization (Recommended)
Use dynamic sizes Creates multiple local copies of image in different sizes and uses smallest size based on where it is displayed. Uses local WordPress storage.
Default Image Format The format used for locally stored copies.
TikTok

Free & Pro (identical)

Optimize images Creates local copies of images in multiple sizes and serves the smallest one that fits where it's displayed.
Reviews

All plans (identical)

Image optimization Stores local copies of reviewer photos in multiple sizes and serves the smallest one that fits, so feeds load faster.
YouTube
No image optimization setting 
Social Wall
No image optimization setting 
Facebook

Free (Lite)

Optimize images Feeds load full-size images straight from Facebook. Off
Optimize images with Facebook Feed Pro

Pro

Optimize images Stores local copies of images in several sizes so feeds load the smallest one that fits. Kept on while GDPR is active, so visitors' browsers don't request images from Facebook.
X (Twitter)

Free

Optimize images Feeds load full-size images straight from X. Off
Optimize images with Twitter Feed Pro

Pro

Optimize images Stores local copies of images in several sizes so feeds load the smallest one that fits.
Instagram

Free & Pro (identical)

Optimize images Stores local copies of images in several sizes so feeds load the smallest one that fits.
Default image format The format used for locally stored copies.
TikTok

Free & Pro (identical)

Optimize images Stores local copies of images in several sizes so feeds load the smallest one that fits.
Reviews

All plans (identical)

Optimize images Stores local copies of reviewer photos in several sizes so feeds load the smallest one that fits.
YouTube
No image optimization setting
Social Wall
No image optimization setting

Gated differently

Troubleshooting utilitiesGating

Facebook

Free (Lite)

Neither utility exists in the Lite build

Pro

JavaScript Image Loading Load images on the client side with JS, instead of server side.
Reset Error Log Clear all errors stored in the error log.
Instagram

Free & Pro (identical)

JavaScript Image Loading Load images on the client side with JS, instead of server side.
Reset Error Log Clear all errors stored in the error log.
X, YouTube, TikTok, Social Wall, Reviews
No JavaScript image loading or reset error log controls
Facebook

Free & Pro (identical)

Load images with JavaScript Turn on if your theme blocks feed images from rendering.
Reset error log Clears every stored plugin error.
Instagram

Free & Pro (identical)

Load images with JavaScript Turn on if your theme blocks feed images from rendering.
Reset error log Clears every stored plugin error.
X, YouTube, TikTok, Social Wall, Reviews
No change: these plugins never surfaced the utilities

Gated differently

WPCode snippetsGating

Instagram

Free (Lite)

No Snippets tab; the legacy Custom CSS and JS boxes stay editable

Pro

Install WPCode to use Smash Balloon Snippet library Using WPCode you can install Smash Balloon code snippets with 1-click directly from this page or the WPCode library inside the WordPress admin.
TikTok

Free & Pro (identical)

Install WPCode to use Smash Balloon Snippet library Using WPCode you can install Smash Balloon code snippets with 1-click directly from this page or the WPCode library inside the WordPress admin.
Facebook, X, YouTube, Social Wall, Reviews
No WPCode integration in any build
Instagram

Free & Pro (identical) · Customization → Code

WPCode snippets Add custom CSS and JavaScript for your feeds as managed WPCode snippets.
TikTok

Free & Pro (identical) · Customization → Code

WPCode snippets Add custom CSS and JavaScript for your feeds as managed WPCode snippets.
Facebook, X, YouTube, Social Wall, Reviews

All plans (identical) · Customization → Code

WPCode snippets Add custom CSS and JavaScript for your feeds as managed WPCode snippets.

Gated differently

Twitter cardsGating

X (Twitter)

Free

Twitter Cards

Twitter Cards are rich visual previews of the link in your Tweet.

Upgrade to Pro and get rich link previews with Twitter Cards

Pro

Twitter Card Cache Twitter Cards are rich text links that replace links to other websites when information for the card is available.
HTTPs Images only This will fix mixed-content warnings when Twitter card links are non-https. After enabling, clear your Twitter cards cache.
Use cURL for Retrieval This will fix mixed-content warnings when Twitter card links are non-https. After enabling, clear your Twitter cards using the button above.
X (Twitter)

Free

Twitter cards Links in tweets show as plain links. Off
Show rich link previews in tweets with Twitter Feed Pro

Pro

Twitter cards Rich previews of the pages your tweets link to. Reset if previews look stale or broken.
HTTPS images only Loads card images over https to avoid mixed content warnings. Reset cards after turning this on.
Fetch cards with cURL Turn off only if your host blocks cURL requests.

Close enough to converge

SourcesConvergeable

Four plugins have a Manage Sources box, X has a one-account integration panel, YouTube has one OAuth account plus an API key, and Social Wall's Settings page has no sources section at all. All of it is "the accounts feeds pull from".

Facebook · Instagram · TikTok

Free & Pro (identical)

Manage Sources Add or remove connected Facebook accounts. Instagram and TikTok swap in their own platform name.
Reviews

All plans

Manage Sources Add or remove connected accounts
Manage API Keys Update or modify an API key
X (Twitter)One integration panel on General, no per-source table.

Free (Lite)

Twitter Integration Your feeds are automatically updated once per week. Read more here about Twitter latest changes and how they affect our product.
Site Key This is used to fetch data from the Twitter API

Pro

Twitter Integration Your feeds are automatically updated several times per day. Read more here about Twitter latest changes and how they affect our product.
YouTubeOne OAuth account plus an API key; neither present means RSS-only mode.

Free & Pro (identical)

Connected YouTube Account This account is used to display channel feeds. It will not affect playlist, favorites, search, livestreams or single videos stream.
API Key API Key is used to fetch from the YouTube API, and is required for several features to work. Learn more
Social Wall
No sources section on Settings; walls pick sources per wall in the builder 
Sources SimplerKeep production's shape: the Add Source tile, avatar cards, trash and gear. Only the card skin changes to the seccard tokens, and the status line says which feeds use it. X's and YouTube's single account become one card in the same grid; API keys stay as their own row where they exist today.
SourcesThe accounts your feeds pull from.
A Acme CorpX account · Used in 2 feeds
BP Bella's PizzeriaFacebook page · Used in 1 feed
CT Channel TwoYouTube channel · Used in 1 feed
D Dormant DeliInstagram · Not used in any feed
Earlier ideaOne Sources table: Twitter's and YouTube's accounts become rows in it; API keys move to a Connections row below.
SourcesAll connected accounts across platforms.
SourceStatus
AAcme CorpX account Connected
CTChannel TwoYouTube channel Connected

Close enough to converge

License status copyConvergeable

Every plugin renders the same license card with its own copy: product-name formats differ, YouTube's status sentence is missing its status word, Social Wall lowercases inactive and uses its own placeholder, and the Lite builds swap the field for a promo paragraph. Storage splits across three option patterns (dedicated option, settings blob, or both).

FacebookThe one Pro sentence that uses the full legacy product name.

Free (Lite)

License Key You are using the Lite version of the plugin–no license needed. Enjoy! 🙂 To unlock more features, consider Upgrading to Pro. As a valued user of our Lite plugin, you receive 50% OFF - automatically applied at checkout!

Pro (unlicensed)

License Key Your Custom Facebook Feed Pro license is Inactive! Test Connection · Recheck license · Upgrade
InstagramLite shows the same promo paragraph as Facebook

Pro (unlicensed)

License Key Your Instagram Feed Pro license is Inactive! Test Connection · Recheck license · Upgrade
X (Twitter)Lite shows the same promo paragraph as Facebook Separate ctf_license_key option

Pro (unlicensed)

License Key Your Twitter Feed Pro license is Inactive! Test Connection · Recheck license · Upgrade
YouTube

Free (Lite)

License Key You are using Lite version of the plugin–no license needed. Enjoy! 🙂 To unlock more features, consider Upgrading to Pro. As a valued user of our Lite plugin, you receive a 50% OFF, automatically applied at checkout! Already purchased? Simply enter your license key below to activate YouTube Feeds Pro.

Pro (unlicensed)

License Key Your YouTube Feed Pro license is
TikTok · ReviewsTikTok stores settings in sbtt_global_settings; its Pro key field ships hidden in the same build.

Free (Lite)

License Key You are using the Lite version of the plugin–no license needed. Enjoy! 🙂 To unlock more features, consider Upgrading to Pro. As a valued user of our Lite plugin, you receive 50% OFF - automatically applied at checkout!
Social WallMirrored into two options on save

Single edition (unlicensed)

License Key Your Social Wall license is inactive! Test Connection · Recheck License
ConvergedThe shared license card: one sentence format, one storage pattern.
Your Facebook Feed License is Active Basic Plan  •  Renews 12 March, 2026  •  Used in 1 out of 3 sites

Close enough to converge

Import / exportConvergeable

All six feed plugins ship the same JSON import and export pair, and the copy is word for word identical apart from the plugin name. Reviews adds a second pair for collections. Nothing here conflicts. It just needs one home.

Facebook · Instagram · X · YouTube

Free & Pro (identical)

Import Feed Settings You will need a JSON file previously exported from the Custom Facebook Feed Plugin
Export Feed Settings Export settings for one or more of your feeds
TikTokSame rows in the newer SPA styling.

Free & Pro (identical)

Import Feed Settings You will need a JSON file previously exported from the TikTok Feeds Plugin
Export Feed Settings Export settings for one or more of your feeds
Reviews

All plans

Import Feed Settings You will need a JSON file previously exported from the Reviews Feed Plugin
Export Feed Settings Export settings for one or more of your feeds
Import Collection You will need a JSON file previously exported from the collections Reviews Feed Plugin
Social Wall
No import or export rows on the Settings page 
ConvergedOne section (General & Account), kept as separate Import and Export rows as production ships them, relabelled to name the object (a feed, a collection) rather than its settings. The collections pair appears only in Reviews. Preserve-on-uninstall leaves the section and becomes a stray row in its own untitled card beneath it.
Import a feed Add a feed from a file exported on another site.
Export a feed Download a feed's settings to import on another site.
Import a collection Reviews only Add a collection, including its curated reviews, from a file exported on another site.
Export a collection Reviews only Download a collection to import on another site.
Preserve settings on uninstall Keep all of your feeds and settings even if the plugin is uninstalled.

Close enough to converge

WPConsent CTAConvergeable

The cross-sell banner under GDPR ships in three plugins with two different sentences and three different display rules: Instagram shows it to Lite users only, TikTok to everyone while WPConsent is inactive, YouTube only when no consent plugin is detected. Facebook, X, Reviews and Social Wall have none.

TikTok

Free & Pro (while WPConsent is inactive)

YouTube

Free & Pro (only when no consent plugin is detected)

Instagram

Free (Lite) only

Facebook, X, Reviews, Social Wall
No WPConsent banner in any build
ConvergedOne conditional row under Privacy: YouTube's rule (shown while no consent plugin is detected), TikTok's plan treatment (every plan).
WPConsent Manage cookie consent banners and visitor preferences with WPConsent.